01
Product Launch Campaigns
From shelf to feed in one sweep
A new SKU, variant or relaunch, rolled out end to end: the idea, the hero film, retail-ready assets and a media plan that reaches the right households on day one.
Chennai · Bengaluru Product and film marketing
Calm planning. Campaigns that move markets.
Shaaanroydigital plans and runs launches for consumer brands and release campaigns for films, with one focused team from first brief to final report.
510 +
Brand and film campaigns
1.2 B
Impressions delivered
96 %
Client retention
Trusted by household names in beauty and personal care
Services
Six disciplines, one steady team.
Each practice stands on its own, and they work best together: the studio films what the creators post, and the media desk scales whatever is working.
02
Film & Entertainment Marketing
Release-week momentum
First looks, trailer drops, song launches and opening-weekend pushes, sequenced so interest climbs steadily toward release instead of peaking too early.
03
Creator Collaborations
Voices your audience follows
We cast creators by audience fit and content quality, write briefs they enjoy working from, and keep every collaboration on message without flattening their style.
04
Social Media Management
Steady, every single day
Always-on channel management with a clear calendar, a consistent voice and community replies handled within hours, so your pages stay active between the big moments.
05
Video & Design Studio
Made in-house, made to scale
Our studio shoots product films, edits reels and designs campaign systems that hold up across dozens of formats and six languages.
06
Media Buying & Analytics
Every rupee accounted for
Planning and buying across Meta, YouTube, Google and OTT, with reporting that shows what the spend returned in terms your finance team will trust.
Our work
Products on shelves, films in theatres.
Shaaanroydigital runs two kinds of campaigns side by side: launches for consumer brands and release pushes for feature films.
A
Product campaigns
Brands people reach for daily
121M+ reach · 4 brands
Hair & skin care 
Regional creator rollout for a new serum shampoo range across five languages.
40M+
reach Hair care 
Always-on social and a mother-daughter creator series for India's most-used shampoo.
36M+
reach Personal care 
Real-beauty conversation campaign with long-form creator films and short cut-downs.
24M+
reach Cosmetics 
Festive-season launch of a new lip range with live try-on content.
21M+
reach B
Film promotions
Release campaigns for big-screen stories
173M+ reach · 6 releases
38M+
reach
Ponniyin Selvan: I
2022
35M+
reach
Ponniyin Selvan: II
2023
32M+
reach
Thug Life
2025
29M+
reach
Vikram
2022
22M+
reach
Chekka Chivantha Vaanam
2018
17M+
reach
Joe
2023 294M+
combined reach across 4 brands and 6 films
About Shaaanroydigital
Big launches run best with a clear head.
Shaaanroydigital began in Chennai as a small studio making launch films for beauty brands. Film producers noticed, then asked us to run their release campaigns too. Today we have a second studio in Bengaluru and a team that moves between both worlds.
The way we work hasn't changed: plan carefully, make the work ourselves, and measure honestly.
How we work-
Focus first
One clear objective per campaign, agreed before a single asset is made.
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Craft and numbers, weighed equally
Work has to look right and pay back. We hold ourselves to both.
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No handoff gaps
Strategy, studio and media sit in one room, so ideas reach the feed intact.
FAQ
Before you brief us.
Something else on your mind? Write to us and a strategist will reply within one working day.
Write to usYes. About half our work is beauty, personal care and FMCG; the other half is film and entertainment. Both teams share one studio and one media desk, so what works in one feeds straight into the other.
Eight to ten weeks before release is ideal, when the first-look plan is still being set. We can run a strong final-month push, but a longer runway lets interest build gradually.
Often. We can own a single piece, such as creators or social, and plug into a shared calendar with your other partners.
Tamil, Telugu, Hindi, Malayalam, Kannada and English as standard, with native writers and creators for each rather than translated copy.
A live dashboard from day one, a weekly summary while a campaign is running and a closing report that ties reach, engagement and spend back to the goals in the brief.
Launches and film releases run as fixed-scope projects of six to twelve weeks. Always-on social and media work runs as a quarterly retainer that we review together.
Taking briefs for the next quarter
Have a launch or a release coming up?
Share the date and the goal. We will return a campaign outline, a timeline and a budget range within the week.